Our Mission

To empower people of all ages to live a healthier life

Our Story

Good4U Family

The Good4U story began with the seeds of a great idea carefully nurtured by the members of the Butler family to become the success story it is today. A health food company distributing its healthy sprouts, seeds and pulse-based snacks and fresh products to over 9 international markets and counting from Ireland’s beautiful North-West coast. All members of the of the family have their part to play in this from Matriarch and Manging Director Bernie and husband Paul at the helm, to daughters Laura (Sales & Marketing Director), Michelle (Registered Dietician and Head of Product Development) and Emma to son Karol (Financial Director). The Butler family has grown to the include the extended Good4U family who are over 50 strong and continuing to grow as does this steamrolling company! As with all families of notoriety, it’s strength comes from the sum of its parts and driven by a common bond that unites them, the mission to make the World a healthier place!

Our Awards

We’re on the lookout for a bigger trophy cabinet

All Irish Marketing Awards - Winner
SFA National Small Business Awards - Winner
Sligo Business Awards - Innovation Challenge
Bord Bia Export Award

Free From Food Awards - Bronze
Irish Quality Food - Winner
Good Choice Quality Food - Winner
Good Choice Quality Food - Highly Commended

The Irish Food Awards - Bronze
Lunch Innovation Challenge - Gold
Great Taste Award - Gold
Irish Food Writers Guild Food Awards - Winner



We are a verified Origin Green Member which acknowledges our commitment to achieving Sustainability goals in line with the UN’s Sustainable Development Goals the areas or raw material, resource and environmental issues.



We have a rigorous screening policy to ensure all our raw materials are sourced from ethical and sustainable sources and that all suppliers adhere to our strict standards that allow us to maintain our AA* BRC Accreditation

Our Community

At Good4U ‘Our Community’ is a fundamental part of our Mission. Our Community is a collection of all our stakeholders for whom we strive to make a positive impact! Whether it’s supporting local or national, clubs, sports teams, schools, charities or individuals through our healthy snacks or Nutrition knowledge sharing, it’s very important to us that we give back by supporting them all to live healthier, happier lives!

Official Snack Supplier of Connacht Rugby

Here are just some of the events we have supported in the past 12 months:

Special Olympics Ireland 2018Special Olympics Ireland Games 2018

King of Greystones Triathlon - Gavin Glynn FoundationKing of Greystones – Gavin Glynn Foundation

Alzheimer's Society of IrelandAlzheimer’s Society of Ireland

Laura Lynn Ireland's Children's HospiceLaura Lynn Children Hospice Fashion Show